Consultancy

MTB Equine Products - info@mtbequine.com

MTB Equine Products - High Quality Horse Nutrition, Backed By Science

MTB Equine Services Equine Nutritional Consultancy Services

Who is MTB Equine Services?

MTB Equine Services is an Australian Equine Consultancy business specialising in providing practical, science-based advice to members of the Australian and International horse industry.

MTB Equine Services is headed by Dr Mark Barnett PhD, a highly trained and qualified equine nutritional consultant with a PhD in Animal Nutrition and Physiology. Dr Barnett has a lifelong association with horses, riding and competing from an early age before obtaining his PhD in Animal Nutrition and Physiology from the University of New England, Armidale (Australia). In 2015, Dr Barnett was invited to become the Lecturer of Animal and Equine Nutrition at the Charles Sturt University Veterinary School, Wagga Wagga NSW, teaching animal, equine and veterinary science students about the importance of quality nutritional selection. After leaving academia and a short stint in Queensland setting up an equine consulting business for an independent nutrition company, Dr Barnett decided to settle in the heart of the Horse Capital of Australia, Scone, with his family and establish his own Equine Nutritional Consulting business, MTB Equine Services.

Consultancy services provided by MTB Equine Services are science based with practical application for businesses, studs, stables and individuals. The equine industry is often one where buyer perceptions and emotions are sometimes of higher importance than known equine science, but the importance of true facts are never lost on the discerning consumer. Advice and manners of all staff at MTB Equine Services are always at the highest level of professionalism while always attempting to be as accommodating to differing views and opinions as possible.

Diet Consultation

Stud, Stable, Trainer and Individual

MTB Equine Services also provide the highest of quality in the evaluation of feeding programs, pasture and grain sampling and monitoring, and herd improvement for the horse owner, trainer and breeder.

MTB Equine Services can provide an extensive service covering all aspects relating to equine nutrition, starting with diet evaluation and formulation to provide the horse with a suitable and balanced diet designed to provide the best results health, appearance and performance wise.

We can also advise on either an appropriate, commercially available equine supplements or formulate and develop custom supplements with the aim to balance any short-comings in the diet which may be negatively affecting a horse's health, appearance and performance.

We can also “troubleshoot” any unforeseen issues that may arise, relating to nutrition and nutritionally associated health problems.

Product Formulation and Development

Feed & Premixes

MTB Equine Services can provide scientific, technical and professional advice and support to feed and product manufacturers in the development of equine feed products and all associated nutritional premixes.

This includes product formulation and reformulation when main ingredients are limited or unavailable, optimal nutritional concentrations, and advice on ingredient synergistic and antagonistic responses.

MTB Equine Services can also assist in ingredient selection and analysis, advise on appropriate production methods, help in locating suitable manufacturers, as well as assist in product label and packaging design.

Training & Talks

Staff and Sales Team

Dr Barnett’s previous involvement in development and presentation of scientifically based educational material at University level makes MTB Equine Services highly suited for providing quality training programs for all staff and sales members.

MTB Equine Services can provide training for any members of the marketing/promotion/sales team as well as the general public, focusing on solid scientific knowledge while placing emphasis on where your products fit soundly within the established scientific genera.

The training programs are designed to provide your sales staff with the necessary understanding of the impact and function of feeds and associated nutrients on the horse. These training programs can also be an aspect of a marketing campaign.

General Public

With Dr Mark Barnett having a PhD in Nutrition and Physiology, being a past University Lecturer and a current researcher, MTB Equine Services offers up to date scientific knowledge, presented with a practical approach and all in an easy to follow manner, to provide information that is easy for the horse enthusiast to implement.

The presentations can be designed to provide a topical “hook” at a product launch, help educate consumers in the benefits of “good feeding practices”, or to simply provide a better insight into the qualities of your products, all based on science.

All talks can be tailored to your specific requirements – from as specific as the biochemistry of the hindgut to as broad as the importance of fibre in the horse’s diet. The same goes for venues – as intimate as a boardroom to as expanse as a conference dinner.

Copy writing

Marketing and Presentation

Dr Barnett has extensive experience in presenting scientific and practical knowledge to various audiences – University students, international scientific forums, field days/events, product open days, stud staff education seminars, even backyard BBQs.

Dr Barnett’s style is science-based but practical, easy to follow and implement, focusing on the facts while always entertaining and enjoyable. For a product manufacturer, this is a great way to educate your customers while also building trust in your brand. Be it at an evening presentation or a large event, MTB Equine Services can provide informative, enjoyable talks to the public that tie in with the products manufactured.

Dr Barnett, a prolific scientific writer and regular online blogger, can even write regular science-based articles for you which are designed to educate and keep your customers/followers coming back for more.

MTB Equine Services is intimately involved with the equine industry, possessing key insight at various levels of disciplines and activities. We can advise on the most efficient and cost-effective forms of advertisement, aid in the selection of appropriate equine periodicals for advertising, assist in sponsorship proposals of various equine events and competitors, and can liaise with appropriate marketing bodies in the development of marketing and/or promotional material aimed specifically at the equine industry.